5 SEO Techniques Guaranteed to Work
Your content may be fantastic, but if no one can find it online, then what’s the point? Search engine optimization (SEO) techniques can help you make sure that people who are looking for your site online can actually find it, increasing the chances of them visiting your site and making a purchase. This list of SEO techniques will give you practical steps to start optimizing your site right away.
SEO Technique #1 - On Page Optimization
On-page optimization is one of the most popular ways of achieving better rankings in search engine results. On-page optimization has become an integral part of a well-rounded online marketing strategy because it provides search engines with information about each page on your website. It’s important that you provide as much relevant and high-quality content as possible when doing on-page optimization for your site. This will help Google and other search engines know what your website is all about and which specific topics your business focuses on.
When writing any type of content for your website, be sure to include keywords whenever possible. Doing so can increase traffic and make it easier for visitors to find exactly what they’re looking for within seconds. However, using too many keywords can actually backfire by giving off a spammy impression to search engines, so try not to use more than three or four different keywords per web page. When performing on-page optimization on any given web page, don’t forget about key phrases – phrases including two or more words that are used together quite often in searches related to your industry – as well as sentences.
SEO Technique #2 - Focus on Local SEO Optimization
Focus on Local is Google’s local search directory, and it’s a great way to attract customers. You can add as many as five locations for free and up to 50 for $4.99 per month. Unlike Yelp or Superpages, Focus on Local does not require you to have any reviews before going live. However, getting reviews once your page is live is crucial because it will help with your rankings in Google Maps (formerly Google Local). And make sure that your business name matches what is listed in Yelp or elsewhere so that you get credit for positive reviews. If you don’t already have a Yelp profile set up for your business, definitely do so now!
The sooner you launch it, the more time you’ll have to drive traffic thereby encouraging people to check out your page. The more thorough your listing is and how quickly people respond will impact how many reviews come in. To be successful on Yelp, aim for an average of four stars across all review sources and work hard at responding quickly – even if just thanking people for their feedback. Doing so increases both trust from potential customers as well as drives sales since they feel heard by you personally (rather than some faceless company). It also sends a message that if they need something fixed at home they should call someone like YOU who responds promptly rather than someone who doesn’t care about them or their time!
SEO Technique #3 - Expand Social Media Presence
Even though a lot of people are wary of social media because they think it’s time-consuming, almost all small businesses should have a social media presence. Do you have one? If not, that’s something you need to get started on right away. Today is no longer yesterday; people use social media for research and recommendations before making any purchase decision. So if your business isn’t there and showing up in search results, you might be missing out on potential customers! Make sure you optimize every single piece of content on your site so that people can easily find it from search engines like Google. This should result in more visitors going directly to your website from search results.
SEO Technique #4 - Improve Overall Site Speed
Slow site speed is going to hurt your search rankings. Google has confirmed site speed does impact your search engine rankings and it’s easy to see why; slow pages frustrate users, which can lead them away from your site. Your home page should load in less than 3 seconds, while internal pages should load in just a few seconds. To decrease load times, optimize images, and install any necessary plugins (such as W3 Total Cache). Site speed is also important for conversions – 47% of online shoppers will abandon a website if it takes longer than 3 seconds to load!
SEO Technique #5 - Off Page SEO /Back link Generation
First and foremost, off-page link building is by far one of the most important aspects of your on-page optimization. Search engines are always striving to provide their users with answers to their questions and for that purpose, they look at backlinks as a vote of confidence in regards to specific websites. The more sites point back to you, (or in other words, link back to you), then search engines will have a better understanding that you’re going to be an answer/resource to their users. Be sure that your content is quality if you want people to link back!